DKNY launches a new perfume called My NY dedicated to the women of New York City. The fragrance has top notes of raspberries, galbanum and pink pepper, a heart of Egyptian jasmine, freesia and orris root, and a dry down of Patchouli Heart LMR, vanilla absolute, musk and ambergris. The My NY is sold in a heart-shaped bottle with a silver metallic skyline cap. The scent will be available in three sizes :1 oz., 1.7 oz. and 3.4 oz. Along with the perfume shower gel, body lotion and rollerball will also be available.
British singer, songwriter and actress Rita Ora will star in the ads for the new My NY scent. The ad campaign was shot by Francesco Carrozzini in Times Square. Print ads and micro website dedicated to the new perfume will be launched in August. TV campaign will launch for the holiday season.
Prices: 1 oz. for $48, 1.7 oz. for $68 and 3.4 oz. for $88.