No7 launches NEW Stay Perfect Superlight Foundation

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NEW Stay Perfect Superlight Foundation
NEW Stay Perfect Superlight Foundation © Boots
Touch-proof, transfer-proof, life-proof – a new lightweight foundation that keeps your skin perfect 24 hours a day!

Life can throw a lot at you and the experts at No7 know that women want to face it with a gorgeous, natural complexion from day to night. So for women to have close-up confidence at any time, NEW No7 Stay Perfect Superlight Foundation has been formulated to give a long lasting finish with a barely-there feel; to stay put and stay perfect for up to 24 hours.

Now you can have all day coverage in a beautifully light formulation.  The unique superlight formulation glides on to give a naturally flawless look with a weightless, silky soft feel so you hardly notice it’s there. Yet it’s enriched with Vitamin E to help protect and repair the skin and a moisturising complex to keep skin feeling hydrated all day.  This non-pore blocking formula works on all skin types, it won’t flake on dry skin nor shine on oily skin.

Geraldine Freer, No7 advisor at Boots, Sedley Place says, “The common perception is that if a foundation is long-lasting, it has to be thick or heavy to stay put all day and many long lasting foundations can feel quite drying on the skin. But NEW No7 Stay Perfect Superlight Foundation makes your skin look naturally flawless whilst still having a lightweight formula which glides across the skin, making it so easy to get an undetectable level of coverage, even on close inspection!  And  it also leaves skin feeling soft and moisturised all day long. I can’t wait to tell my customers about it.”

One member of our user trial said “The sheer coverage it gave made me look younger because my skin absolutely glowed and it didn't highlight the fine lines around my mouth. I absolutely love this foundation!”, while another commented that she loved the foundation “for the light feeling it gives my skin yet has good coverage and feels moisturised all day”.

NEW No7 Stay Perfect Superlight Foundation is available as part of the revolutionary No7 Match Made service, provided by a No7 advisor using a device to read the precise colour values of the skin. Women can visit a No7 advisor and get NEW No7 Stay Perfect Superlight Foundation matched to their skin in one of 14 skin true shades.  Its hypoallergenic ingredients are kind to even sensitive skin. The added benefit of SPF 15 means your skin is protected from the damaging effects of the sun, while looking beautifully fresh and natural from day-to-night.

Having the right shade of foundation and concealer to match your skin tone is the ideal combination for not only achieving an impeccable base but younger looking skin too.  Research conducted by No7 reveals that concealer is a beauty essential for 80% of women, but only half believe it matches their skin tone*.  In response to this and following the huge success of No7’s Match Made service, No7 has created No7 Match Made Concealers that are in line with No7’s palette of skin true shades** to ensure women can now find the exact shade of concealer to match their foundation and skin tone.

Containing vitamin E to care for the skin, allantoin to soothe and rose oil to moisturise, the No7 Match Made Concealers cover flaws, blemishes and age spots to provide coverage for up to 16 hours, achieving a long-lasting and beautifully even skin tone.


More about: boots, Foundation, No7

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